Running a fundraiser has a lot in common with running a business. Your ability to set goals, develop a team of committed volunteers, and reaching your fundraising goals requires the same time and talent needed to run a successful business. Both ventures require a clear vision and share the same goal - making a profit! If you approach your fundraising "job" as a business owner would - you will be in the frame of mind necessary for success!
Start with a plan...The importance of this cannot be overemphasized! You must know how much money your group really needs and when it needs it - before you can develop any clear fundraising plans. Next, evaluate various fundraising products by requesting samples and analyzing the profits that can be obtained. By completing these important first steps, you will be
amazed at how easy it is to develop a fundraising calendar and estimate the profits you will make! Your ability to make sound decisions takes the guessing game out of fundraising!
Although fundraising relies on unpaid volunteer efforts while businesses use paid employees, both groups require motivation and commitment to be successful. Fortunately, there are many less costly alternatives to paid vacations to motivate volunteers! Start by simply being generous in taking the time to thank volunteers and make them feel appreciated and special. Always be sure to utilize their volunteer time wisely, and don't assume that their time is not valuable. If possible, coordinate an annual volunteer recognition event to recognize long term volunteers and offer an opportunity for fellowship. Invite a guest speaker to give a motivational talk and provide continued inspiration.
Finally, share your successes with the local congregation, other groups and ministries, etc. Just as a business benefits from positive public relations, your group or organization will profit from the exposure and may gain new members as a result!
There is no business quite like the fundraising business! We hope these suggested tips will help you stay focused and improve the framework needed for a successful fundraiser.
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