How do you get everyone in your group or organization involved when it comes to fundraising? Since higher participation means higher profits, this is one important area you cannot afford to overlook.
Start with this advice from management and leadership author, Stephen Covey: "Without involvement, there is no commitment. Mark it down, asterisk it, circle it, and underline it. No involvement, No commitment." Everyone needs to understand and believe in the goals as well as the fundraising plan. If you are in a school setting, this means frequent communication with parents as well as students. Although fundraising Kick-Off rallies during school can motivate students, don't underestimate the importance of motivating parents as well. Despite the student's excitement about selling and earning a prize, without Mom and Dad's support, you won't have involvement.
Communication comes in all sizes and shapes: parent meetings, phone calls, letters, posters, special events, email, and websites. A creative fundraising group can really make a difference in keeping communication fun and positive. To be successful use whatever methods of communication is available as often as possible. Everyone must understand what you are trying to do and how you are trying to do it before they will believe in the plan.
Discus your goals! Make sure everyone understands what the money will be used for and how much is needed. Try to get as many people involved in the process as possible - rather than only inviting them to join in when the selling needs to be done. Make the goal visual by displaying pictures, brochures, sample shirts and/or distribute flyers with all the necessary information.
By taking the time to communicate and educate, support will gradually spread and strengthen. Be prepared to steer a little off course if that's what is needed. As long as everyone believes in the goal - your way may not be the only way. Remember: each additional person that becomes involved means additional commitment and support for your cause. The more committed parents (or group members) are to achieve your groups goal, the more successful your fundraisers will be!
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